Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00B2EE
RGB
0, 178, 238
HSL
195, 100%, 47%
HSB
195, 100%, 93%
CMYK
100, 25, 0, 7
LAB
67, -23, -41
LCH
67, 47, 241
OKLCH
0.72, 0.15, 232
XYZ
31, 38, 87
LUV
67, -46, -62
HWB
195, 0%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.