Pricing

Free for the spacebar.
Paid for the production stack.

Generator stays free forever. Pay when you need AI, brand kits, team collaboration, or press-ready exports.

Free
Free
$0
Free forever
Explore your creativity with the essential features.
  • ✓Spacebar generator, up to 5 colors
  • ✓Save up to 10 palettes
  • ✓Basic exports (PNG, SVG, CSS)
  • ✓Contrast checker + image picker
  • ✓Community gallery access
  • ✓5 AI generations / month
  • ✓Share palettes via URL
Get started
Most popular
Pro
$3 /mo
billed $36 yearly
Unlock the production stack. Cancel anytime.
  • ✓Everything in Free
  • ✓Unlimited AI generations
  • ✓Generate palettes up to 10 colors
  • ✓Save unlimited palettes + collections
  • ✓Pantone match library (Delta E, approximations)
  • ✓Image extraction + eyedropper + camera
  • ✓All export formats — ASE, ACO, GPL, tokens
  • ✓Press-ready PDF with ICC profiles
  • ✓90-day version history
  • ✓Remove all ads
  • ✓API access (personal use)
Best value
Lifetime
$49 one-time
pay once, Pro forever
Every Pro feature. No subscription, ever.
  • ✓Everything in Pro, forever
  • ✓All future Pro updates included
  • ✓No renewals, no price increases
  • ✓RAL, NCS + paint libraries when they ship (Q3 2026)
  • ✓Limited quantity per drop

Need shared workspaces, SSO, or SCIM for your team? Talk to sales.

Pro features

Access to The Color Tools AI

Generate palettes, variations, and color ideas with AI trained on thousands of professional combinations.

Remove ads

Enjoy the full The Color Tools experience with no interruptions or promotional banners.

Generate palettes up to 10 colors

Expand your palette beyond the classic 5 colors — ideal for more complex or layered design systems.

10M+ ready color schemes

Access a massive library of community palettes with established styles, tones, and moods.

Save unlimited palettes

Create and store as many palettes as you want with no limits or restrictions.

Unlimited projects and collections

Organize your work however you like, with unlimited collections and brand projects.

Save unlimited colors

Never lose a color again. Store every shade you discover or create for later use.

Pick colors from any image

Upload photos or illustrations and instantly generate matching palettes.

Create collages

Combine palettes, images, and graphics to create moodboards and presentation-ready concepts.

Pro profile page

Customize your public page with a bio, links, and visual work to showcase your style.

Check palette contrast

Ensure your color combinations meet WCAG 2.2 + APCA accessibility contrast standards.

View palette variations

Explore shades, tones and hues — plus colorblindness simulations — with a single click.

Save images, gradients & fonts

Save more than just colors. Store images, gradients, and font pairings alongside your palettes.

Work with color libraries

Use Pantone, RAL, NCS, and paint brand libraries across all your projects.

Advanced export options

Pantone-grade ACO/ASE, design tokens, Tailwind, CSS, Swift, Android, and press-ready PDFs.

Private profile

Keep all your palettes and collections private to yourself or your team.

Custom logo on exported PDFs

Add your brand to every palette export — perfect for client presentations and professional work.

ICC-aware press-ready exports

FOGRA39, FOGRA47, GRACoL 2013 ICC profiles baked into your PDF so the printer hits the proof.

Unlock all visualizer layouts

Access every available layout style to present your palettes in the most effective + aesthetic way.

All future updates

Receive all upcoming improvements and new features automatically, at no additional cost.

What you get with Pro

Everything Free has, plus the production stack.

Pro is for designers, brand teams, and engineers who need The Color Tools in their day job. Cancel anytime.

Generator & palettes

Everything you need to build, lock, and share color palettes — Pro removes the limits.

  • Spacebar generator
    Free✓
    Pro✓
  • Lock, drag, insert swatches
    Free✓
    Pro✓
  • Palette size
    Free5 colors
    ProUp to 10 colors
  • Harmony rules (complementary, triad, tetrad…)
    FreeBasic
    ProAll 12 rules
  • OKLCH adjuster (hue, chroma, lightness)
    Free✓
    Pro✓
  • Save palettes
    FreeUp to 10
    ProUnlimited
  • Collections & projects
    Free—
    ProUnlimited
  • Version history
    Free—
    Pro90-day
  • Trash & recovery
    Free7-day
    Pro30-day

AI features

Describe a vibe, brand, or product — let AI build palettes for you.

  • AI palette generation
    Free5 / mo
    ProUnlimited
  • AI image → palette refinement
    Free—
    Pro✓
  • AI-suggested palette names + descriptions
    Free—
    Pro✓
  • AI accessibility suggestions
    Free—
    Pro✓

Explore & community

Browse 10M+ palettes from the community and from your own team.

  • Browse Trending / Newest / Popular
    Free✓
    Pro✓
  • Fork any community palette
    Free✓
    Pro✓
  • Like / favourite palettes
    Free20 max
    ProUnlimited
  • Follow creators
    Free—
    Pro✓
  • Pro profile page (custom URL, bio, palette grid)
    Free—
    Pro✓

Tools

Every The Color Tools tool, no caps.

  • Contrast checker
    Free✓
    Pro✓
  • Color converter (HEX, RGB, HSL, OKLCH, LAB…)
    Free✓
    Pro✓
  • Image to palette
    Free3 / day
    ProUnlimited
  • Gradient maker + OKLCH gradient
    Free✓
    Pro✓
  • Color systems explorer
    Free✓
    Pro✓
  • Radix colors generator
    Free✓
    Pro✓
  • Theme generator
    FreeBasic
    ProFull + brand presets
  • Collage maker
    Free—
    Pro✓
  • Palette visualizer (30+ templates)
    Free3 templates
    ProAll 30+ templates
  • SVG recolor + image converter
    Free✓
    Pro✓

Exports

Pantone-grade, design-token, and print-ready outputs.

  • PNG / SVG / CSS variables
    Free✓
    Pro✓
  • Tailwind config
    Free✓
    Pro✓
  • JSON / W3C Design Tokens (DTCG)
    Free✓
    Pro✓
  • Adobe ASE / ACO (Pantone-grade)
    Free—
    Pro✓
  • Procreate .swatches
    Free—
    Pro✓
  • Swift / Android resources
    Free—
    Pro✓
  • Press-ready PDF with ICC profiles
    Free—
    Pro✓
  • Pantone match (Delta E + library)
    FreePreview
    Pro✓

Workspace & sharing

Collaborate, comment, and ship together.

  • Share palette via URL
    Free✓
    Pro✓
  • Private palettes
    Free—
    Pro✓
  • Real-time co-editing
    Free—
    Pro✓
  • Comments & threaded reviews
    Free—
    Pro✓
  • Brand kits (lock typography + spacing tokens)
    Free—
    Pro✓
  • Workspace audit log
    Free—
    Pro✓

Account & experience

The things that make The Color Tools quieter and more yours.

  • Light, dark, and dim themes
    Free✓
    Pro✓
  • Mobile + tablet support
    Free✓
    Pro✓
  • Remove all ads
    Free—
    Pro✓
  • Priority support (24h SLA)
    FreeBest effort
    Pro✓
  • Public API access (personal use)
    Free—
    Pro✓
  • Figma + Adobe plugins
    FreeView only
    ProFull edit
Start free — upgrade when ready

$3 a month. Cancel anytime.

Save $24 with annual billing. 30-day money-back guarantee, no questions asked.

Try free first
Loved by 35K+ designers, brand teams, and engineers
★★★★★4.9 average · 2,400+ reviews
Frequently asked

Pricing questions, answered.

Is the free tier really free forever?＋
Yes. The spacebar generator, basic exports (PNG, SVG, CSS), the contrast checker, and the community gallery stay free forever for individuals. Five AI generations per month included. Pro paywalls only the production-grade features (Pantone library, ICC-aware exports, version history, brand kits).
What about team plans?＋
Pro is for individuals — unlimited AI, the Pantone match library (v1 ships with approximations; RAL, NCS, and paint brands arrive Q3 2026), all export formats, press-ready PDFs with ICC profiles, and version history. Team plans — shared workspaces, brand kits, real-time co-editing, threaded comments, approval workflow, and a workspace audit log — are available through sales.
How does the $49 Lifetime deal work?＋
Pay $49 once and keep every Pro feature forever — including all future Pro updates. No renewals, no price increases. Each lifetime drop is limited in quantity; once the current drop sells out, the card disappears until the next one.
How accurate are your Pantone matches?＋
v1 uses a community-curated dataset of Pantone approximations, calibrated by Delta E 2000 (perceptual color difference). For production-critical work we recommend confirming against an official Pantone swatch book. Official Pantone Connect API integration is on the roadmap.
What ICC profiles ship with Pro?＋
FOGRA39 (Coated), FOGRA47 (Uncoated), GRACoL 2013, plus uncoated US web. Custom ICC profile uploads are supported on Team and Enterprise.
Can I cancel anytime?＋
Yes. Subscriptions cancel at the end of the current billing period. No reactivation fee, no proration penalty. Brand kits and palettes you created remain accessible in the read-only state on free tier.
Do you support SSO?＋
Yes — SAML and OIDC SSO are available on the Enterprise plan, along with SCIM 2.0 user provisioning. Reach out to sales for setup.
What about a public API?＋
Pro and above include API access for personal automation; Team and Enterprise have higher rate limits and webhooks. The full REST API + SDKs (JS, Python, Go) ship in Phase 4.
Will my exports be Pantone-licensed?＋
v1 exports are visual approximations clearly labeled as such. When official Pantone licensing is integrated, exports will indicate it explicitly.

Ready when you are.

Start with the free generator. Upgrade when you outgrow it.

Start freeTalk to sales