Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00B2FF
RGB
0, 178, 255
HSL
198, 100%, 50%
HSB
198, 100%, 100%
CMYK
100, 30, 0, 0
LAB
68, -18, -50
LCH
68, 53, 250
OKLCH
0.73, 0.16, 238
XYZ
34, 39, 100
LUV
68, -44, -77
HWB
198, 0%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.