Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00B3D0
RGB
0, 179, 208
HSL
188, 100%, 41%
HSB
188, 100%, 82%
CMYK
100, 14, 0, 18
LAB
67, -32, -26
LCH
67, 41, 220
OKLCH
0.71, 0.12, 215
XYZ
28, 37, 65
LUV
67, -48, -36
HWB
188, 0%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.