Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00B4E5
RGB
0, 180, 229
HSL
193, 100%, 45%
HSB
193, 100%, 90%
CMYK
100, 21, 0, 10
LAB
68, -26, -36
LCH
68, 45, 234
OKLCH
0.72, 0.14, 226
XYZ
30, 38, 80
LUV
68, -47, -53
HWB
193, 0%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.