Psychology
Cyan reads as cool, clean, and slightly clinical — the color of clear water, ice, and sterile environments. Calming without the gravity of deep blue.
Meaning
Associated with technology, communication, and freshness. It's one of the four process inks, indirectly tying it to printing, screens, and infrastructure visuals.
Applications
Strong choice for tech, healthcare, and wellness products. Use bright cyan sparingly — it can overpower neighboring hues.
Conversion
HEX
00B691
RGB
0, 182, 145
HSL
168, 100%, 36%
HSB
168, 100%, 71%
CMYK
100, 0, 20, 29
LAB
66, -47, 7
LCH
66, 48, 171
OKLCH
0.69, 0.13, 171
XYZ
22, 35, 32
LUV
66, -55, 19
HWB
168, 0%, 29%
Pantone
7717 C
Harmonies
Shades & tints
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