Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00B9CC
RGB
0, 185, 204
HSL
186, 100%, 40%
HSB
186, 100%, 80%
CMYK
100, 9, 0, 20
LAB
68, -35, -21
LCH
68, 41, 211
OKLCH
0.72, 0.12, 208
XYZ
28, 39, 63
LUV
68, -51, -27
HWB
186, 0%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.