Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00BCF9
RGB
0, 188, 249
HSL
195, 100%, 49%
HSB
195, 100%, 98%
CMYK
100, 24, 0, 2
LAB
71, -24, -42
LCH
71, 49, 240
OKLCH
0.75, 0.15, 231
XYZ
35, 43, 96
LUV
71, -48, -64
HWB
195, 0%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.