Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
000E2E
RGB
0, 14, 46
HSL
222, 100%, 9%
HSB
222, 100%, 18%
CMYK
100, 70, 0, 82
LAB
4, 4, -23
LCH
4, 23, 280
OKLCH
0.18, 0.07, 259
XYZ
1, 1, 3
LUV
4, -2, -10
HWB
222, 0%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.