Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
001427
RGB
0, 20, 39
HSL
209, 100%, 8%
HSB
209, 100%, 15%
CMYK
100, 49, 0, 85
LAB
6, -2, -15
LCH
6, 16, 264
OKLCH
0.19, 0.05, 247
XYZ
1, 1, 2
LUV
6, -3, -8
HWB
209, 0%, 85%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.