Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
001D31
RGB
0, 29, 49
HSL
204, 100%, 10%
HSB
204, 100%, 19%
CMYK
100, 41, 0, 81
LAB
10, -4, -17
LCH
10, 17, 256
OKLCH
0.22, 0.05, 242
XYZ
1, 1, 3
LUV
10, -6, -12
HWB
204, 0%, 81%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.