Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
001F97
RGB
0, 31, 151
HSL
228, 100%, 30%
HSB
228, 100%, 59%
CMYK
100, 79, 0, 41
LAB
19, 33, -68
LCH
19, 76, 296
OKLCH
0.33, 0.19, 264
XYZ
6, 3, 30
LUV
19, -7, -67
HWB
228, 0%, 41%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.