Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002229
RGB
0, 34, 41
HSL
190, 100%, 8%
HSB
190, 100%, 16%
CMYK
100, 17, 0, 84
LAB
11, -10, -8
LCH
11, 13, 219
OKLCH
0.23, 0.04, 214
XYZ
1, 1, 2
LUV
11, -8, -6
HWB
190, 0%, 84%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.