Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002249
RGB
0, 34, 73
HSL
212, 100%, 14%
HSB
212, 100%, 29%
CMYK
100, 53, 0, 71
LAB
13, 2, -28
LCH
13, 28, 274
OKLCH
0.25, 0.08, 255
XYZ
2, 2, 7
LUV
13, -7, -25
HWB
212, 0%, 71%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.