Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00235E
RGB
0, 35, 94
HSL
218, 100%, 18%
HSB
218, 100%, 37%
CMYK
100, 63, 0, 63
LAB
15, 10, -39
LCH
15, 40, 284
OKLCH
0.28, 0.11, 260
XYZ
3, 2, 11
LUV
15, -7, -37
HWB
218, 0%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.