Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002543
RGB
0, 37, 67
HSL
207, 100%, 13%
HSB
207, 100%, 26%
CMYK
100, 45, 0, 74
LAB
14, -2, -23
LCH
14, 23, 264
OKLCH
0.26, 0.07, 248
XYZ
2, 2, 6
LUV
14, -8, -21
HWB
207, 0%, 74%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.