Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00255E
RGB
0, 37, 94
HSL
216, 100%, 18%
HSB
216, 100%, 37%
CMYK
100, 61, 0, 63
LAB
16, 8, -38
LCH
16, 39, 282
OKLCH
0.28, 0.11, 259
XYZ
3, 2, 11
LUV
16, -8, -37
HWB
216, 0%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.