Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00262A
RGB
0, 38, 42
HSL
186, 100%, 8%
HSB
186, 100%, 16%
CMYK
100, 10, 0, 84
LAB
13, -12, -7
LCH
13, 14, 208
OKLCH
0.25, 0.04, 205
XYZ
1, 2, 2
LUV
13, -10, -5
HWB
186, 0%, 84%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.