Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00275F
RGB
0, 39, 95
HSL
215, 100%, 19%
HSB
215, 100%, 37%
CMYK
100, 59, 0, 63
LAB
16, 7, -38
LCH
16, 38, 281
OKLCH
0.29, 0.11, 258
XYZ
3, 2, 11
LUV
16, -8, -37
HWB
215, 0%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.