Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002869
RGB
0, 40, 105
HSL
217, 100%, 21%
HSB
217, 100%, 41%
CMYK
100, 62, 0, 59
LAB
17, 11, -42
LCH
17, 44, 284
OKLCH
0.30, 0.12, 260
XYZ
3, 3, 14
LUV
17, -8, -43
HWB
217, 0%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.