Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00293E
RGB
0, 41, 62
HSL
200, 100%, 12%
HSB
200, 100%, 24%
CMYK
100, 34, 0, 76
LAB
15, -7, -18
LCH
15, 19, 248
OKLCH
0.27, 0.06, 237
XYZ
2, 2, 5
LUV
15, -10, -16
HWB
200, 0%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.