Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002A37
RGB
0, 42, 55
HSL
194, 100%, 11%
HSB
194, 100%, 22%
CMYK
100, 24, 0, 78
LAB
15, -10, -13
LCH
15, 16, 231
OKLCH
0.26, 0.05, 224
XYZ
2, 2, 4
LUV
15, -10, -11
HWB
194, 0%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.