Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002A3B
RGB
0, 42, 59
HSL
197, 100%, 12%
HSB
197, 100%, 23%
CMYK
100, 29, 0, 77
LAB
15, -9, -15
LCH
15, 17, 240
OKLCH
0.27, 0.05, 231
XYZ
2, 2, 4
LUV
15, -10, -14
HWB
197, 0%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.