Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002A68
RGB
0, 42, 104
HSL
216, 100%, 20%
HSB
216, 100%, 41%
CMYK
100, 60, 0, 59
LAB
18, 9, -41
LCH
18, 42, 282
OKLCH
0.30, 0.12, 259
XYZ
3, 3, 13
LUV
18, -9, -42
HWB
216, 0%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.