Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002B44
RGB
0, 43, 68
HSL
202, 100%, 13%
HSB
202, 100%, 27%
CMYK
100, 37, 0, 73
LAB
16, -6, -20
LCH
16, 21, 253
OKLCH
0.28, 0.06, 241
XYZ
2, 2, 6
LUV
16, -10, -19
HWB
202, 0%, 73%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.