Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002B70
RGB
0, 43, 112
HSL
217, 100%, 22%
HSB
217, 100%, 44%
CMYK
100, 62, 0, 56
LAB
19, 11, -45
LCH
19, 46, 284
OKLCH
0.31, 0.13, 260
XYZ
4, 3, 16
LUV
19, -9, -47
HWB
217, 0%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.