Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002D49
RGB
0, 45, 73
HSL
203, 100%, 14%
HSB
203, 100%, 29%
CMYK
100, 38, 0, 71
LAB
17, -5, -22
LCH
17, 23, 256
OKLCH
0.29, 0.07, 243
XYZ
2, 2, 7
LUV
17, -11, -22
HWB
203, 0%, 71%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.