Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002D72
RGB
0, 45, 114
HSL
216, 100%, 22%
HSB
216, 100%, 45%
CMYK
100, 61, 0, 55
LAB
20, 11, -45
LCH
20, 46, 283
OKLCH
0.32, 0.13, 260
XYZ
4, 3, 16
LUV
20, -10, -48
HWB
216, 0%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.