Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002E31
RGB
0, 46, 49
HSL
184, 100%, 10%
HSB
184, 100%, 19%
CMYK
100, 6, 0, 81
LAB
16, -14, -6
LCH
16, 16, 204
OKLCH
0.27, 0.05, 202
XYZ
2, 2, 3
LUV
16, -12, -5
HWB
184, 0%, 81%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named green on shades of green, or all families on colors.