Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002E64
RGB
0, 46, 100
HSL
212, 100%, 20%
HSB
212, 100%, 39%
CMYK
100, 54, 0, 61
LAB
19, 4, -37
LCH
19, 37, 277
OKLCH
0.31, 0.11, 256
XYZ
3, 3, 12
LUV
19, -10, -39
HWB
212, 0%, 61%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.