Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002F56
RGB
0, 47, 86
HSL
207, 100%, 17%
HSB
207, 100%, 34%
CMYK
100, 45, 0, 66
LAB
18, -2, -28
LCH
18, 28, 267
OKLCH
0.30, 0.08, 250
XYZ
3, 3, 9
LUV
18, -11, -30
HWB
207, 0%, 66%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.