Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002F61
RGB
0, 47, 97
HSL
211, 100%, 19%
HSB
211, 100%, 38%
CMYK
100, 52, 0, 62
LAB
19, 3, -34
LCH
19, 35, 274
OKLCH
0.31, 0.10, 255
XYZ
3, 3, 12
LUV
19, -11, -37
HWB
211, 0%, 62%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.