Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003144
RGB
0, 49, 68
HSL
197, 100%, 13%
HSB
197, 100%, 27%
CMYK
100, 28, 0, 73
LAB
18, -10, -17
LCH
18, 19, 240
OKLCH
0.29, 0.06, 231
XYZ
2, 3, 6
LUV
18, -12, -16
HWB
197, 0%, 73%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.