Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003259
RGB
0, 50, 89
HSL
206, 100%, 17%
HSB
206, 100%, 35%
CMYK
100, 44, 0, 65
LAB
20, -2, -28
LCH
20, 28, 265
OKLCH
0.31, 0.09, 249
XYZ
3, 3, 10
LUV
20, -12, -31
HWB
206, 0%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.