Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003268
RGB
0, 50, 104
HSL
211, 100%, 20%
HSB
211, 100%, 41%
CMYK
100, 52, 0, 59
LAB
21, 3, -37
LCH
21, 37, 275
OKLCH
0.32, 0.11, 255
XYZ
4, 3, 14
LUV
21, -11, -41
HWB
211, 0%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.