Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00327E
RGB
0, 50, 126
HSL
216, 100%, 25%
HSB
216, 100%, 49%
CMYK
100, 60, 0, 51
LAB
22, 12, -48
LCH
22, 49, 284
OKLCH
0.34, 0.14, 260
XYZ
5, 4, 20
LUV
22, -11, -55
HWB
216, 0%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.