Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003351
RGB
0, 51, 81
HSL
202, 100%, 16%
HSB
202, 100%, 32%
CMYK
100, 37, 0, 68
LAB
20, -6, -23
LCH
20, 24, 255
OKLCH
0.31, 0.07, 242
XYZ
3, 3, 8
LUV
20, -12, -25
HWB
202, 0%, 68%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.