Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00337A
RGB
0, 51, 122
HSL
215, 100%, 24%
HSB
215, 100%, 48%
CMYK
100, 58, 0, 52
LAB
22, 10, -46
LCH
22, 47, 282
OKLCH
0.34, 0.13, 259
XYZ
5, 4, 19
LUV
22, -11, -52
HWB
215, 0%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.