Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00337C
RGB
0, 51, 124
HSL
215, 100%, 24%
HSB
215, 100%, 49%
CMYK
100, 59, 0, 51
LAB
22, 10, -47
LCH
22, 48, 282
OKLCH
0.34, 0.13, 259
XYZ
5, 4, 20
LUV
22, -11, -53
HWB
215, 0%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.