Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003449
RGB
0, 52, 73
HSL
197, 100%, 14%
HSB
197, 100%, 29%
CMYK
100, 29, 0, 71
LAB
19, -10, -18
LCH
19, 20, 242
OKLCH
0.31, 0.06, 232
XYZ
2, 3, 7
LUV
19, -13, -18
HWB
197, 0%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.