Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00344D
RGB
0, 52, 77
HSL
199, 100%, 15%
HSB
199, 100%, 30%
CMYK
100, 32, 0, 70
LAB
20, -8, -20
LCH
20, 22, 248
OKLCH
0.31, 0.07, 237
XYZ
3, 3, 7
LUV
20, -13, -21
HWB
199, 0%, 70%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.