Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00367D
RGB
0, 54, 125
HSL
214, 100%, 25%
HSB
214, 100%, 49%
CMYK
100, 57, 0, 51
LAB
23, 9, -46
LCH
23, 46, 281
OKLCH
0.35, 0.13, 258
XYZ
5, 4, 20
LUV
23, -12, -53
HWB
214, 0%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.