Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00376F
RGB
0, 55, 111
HSL
210, 100%, 22%
HSB
210, 100%, 44%
CMYK
100, 50, 0, 56
LAB
23, 3, -38
LCH
23, 38, 274
OKLCH
0.34, 0.11, 254
XYZ
4, 4, 16
LUV
23, -13, -44
HWB
210, 0%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.