Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00394F
RGB
0, 57, 79
HSL
197, 100%, 15%
HSB
197, 100%, 31%
CMYK
100, 28, 0, 69
LAB
22, -10, -19
LCH
22, 21, 241
OKLCH
0.32, 0.07, 231
XYZ
3, 3, 8
LUV
22, -15, -20
HWB
197, 0%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.