Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00395F
RGB
0, 57, 95
HSL
204, 100%, 19%
HSB
204, 100%, 37%
CMYK
100, 40, 0, 63
LAB
22, -5, -28
LCH
22, 28, 261
OKLCH
0.33, 0.09, 246
XYZ
4, 4, 11
LUV
22, -14, -32
HWB
204, 0%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.