Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00398E
RGB
0, 57, 142
HSL
216, 100%, 28%
HSB
216, 100%, 56%
CMYK
100, 60, 0, 44
LAB
25, 13, -53
LCH
25, 54, 284
OKLCH
0.37, 0.15, 260
XYZ
6, 5, 26
LUV
25, -12, -63
HWB
216, 0%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.