Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003A89
RGB
0, 58, 137
HSL
215, 100%, 27%
HSB
215, 100%, 54%
CMYK
100, 58, 0, 46
LAB
25, 11, -50
LCH
25, 51, 282
OKLCH
0.37, 0.14, 259
XYZ
6, 5, 24
LUV
25, -13, -60
HWB
215, 0%, 46%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.