Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003B4B
RGB
0, 59, 75
HSL
193, 100%, 15%
HSB
193, 100%, 29%
CMYK
100, 21, 0, 71
LAB
22, -13, -15
LCH
22, 20, 229
OKLCH
0.33, 0.06, 223
XYZ
3, 4, 7
LUV
22, -16, -16
HWB
193, 0%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.