Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003B5A
RGB
0, 59, 90
HSL
201, 100%, 18%
HSB
201, 100%, 35%
CMYK
100, 34, 0, 65
LAB
23, -8, -24
LCH
23, 25, 252
OKLCH
0.34, 0.08, 240
XYZ
3, 4, 10
LUV
23, -15, -27
HWB
201, 0%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.