Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003B68
RGB
0, 59, 104
HSL
206, 100%, 20%
HSB
206, 100%, 41%
CMYK
100, 43, 0, 59
LAB
24, -3, -32
LCH
24, 32, 265
OKLCH
0.35, 0.10, 249
XYZ
4, 4, 14
LUV
24, -14, -37
HWB
206, 0%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.